Good Web design, perhaps even more than other type of design, is about information.  When navigating a good design, the user should be led around the screen by the designer.

 

A simple example of this is that in most sites, the first thing you see is the logo. This is often because it’s large and set at what has been shown in studies to be the first place people look (the top left). his is a good thing since you probably want a user to immediately know what site they are viewing.

 

But good web design should go much further. You should direct the user’s eyes through a sequence of steps. For example, you might want your user to go from logo/brand to a primary positioning statement, next to a punchy image, then to the main body text, with navigation and a sidebar taking a secondary position in the sequence.

 

Take a look at some of our web design samples in our interactive gallery below.