Originality, character and memorability are at the heart of great brands and of course, great packaging designs.

It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention.

 

The only way to set your brand apart is to be different, to be authentic.

 

Because this is truly a matter of creativity and exploration, it’s impossible to give advice on how to “be authentic,”especially nowadays when people are faced with myriad of brands, looks and appeals.

 

Be bold, be different and look into other product categories for unexpected sources of inspiration – liquor label designs can be a great way to brainstorm ideas for that new tofu packaging project.